Latest RFID Posts

Smart Cards and their contactless feature

by Len Luckie 1932 days ago

 

Smart Cards and their new contactless feature

Here’s what the new credit and debit cards do for you

The addition of a passive antenna in a debit or credit card allows you to simply wave your card in front of an RFID (Radio Frequency Identification) reader.  It’s the card’s new “contactless” feature.  There’s no swiping, inserting, signing, or PIN needed to make any purchase under a set amount.  The amount can be from $50 to $200 per transaction depending on the limit authorized by the card issuer.

Here’s what the new credit and debit cards do for thieves

The RFID technology allows thieves to use a concealed card reader to steal information stored on your card’s chip while the card is still in your wallet or purse!

The stolen card number and expiration date is distributed through the Internet to organized crime members.  The card is usually cloned by the thousands in a matter of days and spread like a virus internationally.  This is all done without your knowledge that your card has been compromised until it’s too late… and remember if you don’t need to use your PIN for contactless transactions, neither do the thieves who now have several clones of your card.

Here’s a look at both sides of the new feature

Card Issuer:  It is secure… one of the most secure contactless payment solutions available today.

Card Holder:  If it is secure, then why are thieves able to scan and steal the information  from a debit or credit card while it is still in someone’s wallet or purse?

Card Issuer:  If you do not want the contactless feature, call the number on the back of the card or visit a branch near you to deactivate it.

Card Holder:  Why offer to remove the feature if it’s not a problem?

Card Issuer:  If your card is lost or stolen, you pay nothing for the fraudulent purchases.

Card Holder:  Credit and debit card fraud is considered by some to be a victimless crime since the “big banks” are the ultimate target and card holders won’t be liable for the fraudulent charges.  However, these fraudulent charges do indeed get passed along to all cardholders and bank clients through high interest rates and bank fees… and what about the inconvenience of having to replace a card that’s been compromised?

 

Here’s what CommuniMax is doing for your clients and you

CommuniMax Direct is an authorized agent and distributor for RFID Shield Envelopes*. The unique design of these multi-ply laminate envelopes includes a layer of polyvinyl for strength and a layer of aluminium that protects against the detection and cloning of credit and debit card numbers.

Our RFID Shield Envelopes meet US Federal Government Standards.  (FIPS 201 approved.)  In fact, all US passport cards are now issued with these specific envelopes.

* Provides a security barrier at 13.56MHz and 860-980MHz.

Our RFID Shield Envelopes can be printed with your logo, telephone number and website address… a reminder that you are there for your clients every time they use their credit or debit cards. That’s the kind of frequency and exposure your advertising message needs!

Call us today for details!

RFID Shields and what they will do for your clients

by Len Luckie 2037 days ago

Smart cards with RFID (Radio Frequency Identification) technology allow a consumer to simply wave a card at an RFID reader to complete a transaction without using a PIN.  The transaction’s amount is usually limited to $100, which is convenient at a gas pump or fast food restaurant.  Unfortunately, it also allows a thief to use a concealed card reader to steal information stored on the card’s chip.  The thief doesn’t even have to be close to the person’s wallet or purse to read the card.

You might say, “It’s only $100 so who would want to bother stealing a card’s number and expiration date?”  However, the stolen information is distributed through the Internet to organized crime.  The card is usually cloned by the thousands in a matter of days and spread like a virus internationally, all without the need of the cardholder’s PIN… and without the knowledge that card has been compromised until it’s too late.

CommuniMax Direct is an authorized agent and distributor for RFID Shields*. The unique design of these multi-ply laminate envelopes protects against unauthorized detection of the data and identity on credit and debit cards, E-passports, border ID’s, employee ID’s, access control cards and gift cards.  Our RFID Shields meet US Federal Government Standards.  (FIPS 201 approved.) All US passport cards are now issued with these specific envelopes.

* Provides a security barrier at 13.56MHz and 860-980MHz.

Our RFID Shields are the perfect appreciation gift for hotels to their guests, banks and insurance companies to their clients and for department stores to their customers.  Our shields can be printed with 4-colour process to promote your products and services and your contact information.  Your name and telephone number will be top of mind every time your client reaches for a smart card.  It’s better than giving your client a business card!

 Call us today if you care about your clients!

Welcome to CommuniMax's new website

by Len Luckie 2044 days ago

CommuniMax Direct was incorporated in 1988. Our advertising agency was indeed here during the very early stages of the Internet’s development in the late 1980’s.

The Internet only became commercialized in 1995 and then less than 5% of information flowed through this wonderful medium. Business activities on the Internet were steadily increasing worldwide over the next five years. So, we launched our first website in 2000, but the use of Internet-based technologies just exploded over the next few years, offering more dynamic and creative approaches to websites. We couldn’t resist!  We revamped our website in 2003.

Our core business has always been and still is today, the development and execution of successful direct marketing campaigns. Our clients encompass banks to cosmetics, whiskey to tires… magazines to cell phones… and even a circus in Las Vegas!  Internet use has now expanded to the point that more than 98% of business communications flow through it.  The Internet has taught us that every business must constantly evolve and develop more services well within their area of expertise.  We’ve been doing exactly that for more than 24 years while we’ve seen many advertising agencies come and go.

We launched a new website today to reflect who we are and just as important, who we are not. When clients choose CommuniMax, they are selecting two professionals with more than 35 years of success in direct marketing.  We are the owners of the agency. We are the right expertise for our clients.  We are not junior coordinators assigned to a client’s account while a senior account executive moves on to other “more important” clients.

This new website also promotes our RFID Shields, one of the most important advances in fraud prevention for credit cards and debit cards today.  Our expertise in developing and executing successful direct marketing campaigns and our extensive knowledge of printing processes are a perfect combination for this much-needed product. We have been taking care of our bank clients for so many years.  Now we will be able to help them take care of their clients too. 

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