All businesses have some form of a marketing strategy to acquire new clients. However, it’s inevitable that they will lose clients at some point. Unfortunately the common reaction is to concentrate only on the task of getting new clients to replace the lost business… and so, the cycle continues.

Stop! It’s time to look at your business as you would a “leaking bucket”. You can keep pouring new clients into the top, but what are you doing to stop your current clients from reaching that hole in the bottom of the bucket? What are you doing to find out why some of your clients have fallen through the hole and to get them back into the bucket?


Here’s how! Focus on just three main strategies:

  1. Acquire new clients.  Understand your target market and the trends affecting its growth or demise. Then develop a measurable marketing strategy to maximize new business opportunities and sales growth.
  2. Maintain current clients.  You’ve worked hard to attract new clients and it’s an expensive process, so it makes sense to take care of them once you’re got them. That means communicating with them and adjusting products and services to meet their specific needs. Forget about them and they will forget about you!
  3. Reactivate ex-clients. Some where along the line you didn’t meet certain clients’ expectations.  It’s your job to find out why and to correct any inefficiency.  Ask your ex-clients for help in making your business a better place so that they may return some day.

It’s time to take care of your leaking bucket.  It’s time to call CommuniMax Direct!